CLIENT

Verizon Media Group

ROLE

Copywriter

Uniting a suite of the world’s biggest digital publishers including HuffPost, Yahoo News/Finance/Sports, TechCrunch, Engadget, and many more, Verizon Media Group wanted to create an attention grabbing NewFronts experience to wow brands with a bold statement.

Drawing inspiration from protest slogans, I crafted headline/tagline copy for numerous pieces of go-to-market materials as well as massive banners, t-shirts, and takeaways featured prominently in both media and at the experiential event.