CLIENT

HR Block

ROLES

Associate Creative Director/ Creative Producer/ Copywriter

H&R Block approached my team to ask “why didn’t I learn this in school?” Paying taxes are one of those joys of adulthood nobody ever tells you about, so we devised Play Money and Money Mavens to demystify taxes with a childlike playfulness.

By asking little kids to explain their own conception of taxation, we humorously deconstructed taxes while offering valuable tips to H&R Block’s grown-up customer base.