Client:

MetLife

Contribution:

Creative Direction, Copywriting

When it comes to legacy brands, few companies can match MetLife, a company that’s not only one of the oldest names in their industry, but an innovative leader in many of the market’s most successful financial products.

As a lead creative on the account, I worked to build on the brand’s longstanding trust through modern creative (including web copy, infographics, social posts, and emails) to appeal to today’s digital-first audiences by translating complicated or ambiguous concepts into compelling campaigns.