
Coinbase
Digital and Web Creative
Client:
Coinbase
Contribution:
Creative Direction, Copywriting
In an industry often associated with bursting bubbles, rug-pull scams, and mindless techno-babble, Coinbase works extremely hard to maintain their reputation as ‘the most trusted name in crypto.’
As a creative lead I dedicated my time on the account to reaffirming Coinbase’s pixel-perfect attention to detail and user-friendly UX design. Messaging required a delicate balance of insider jargon and accessible language for both seasoned investors and new initiates. During my tenure I developed multiple campaigns including major product launches while collaborating closely with our partner agency as well as Coinbase leadership.