CLIENT

VICE Media

ROLES

Creative Director/ Copywriter/ Producer/ Director

An early pioneer in streaming video, VICE was a breakout success for YouTube’s original partner channel program. While each of VICE’s verticals had their own channels full of great, original content, the flagship VICE channel quickly grew the largest subscriber base.

I created and produced The Latest on VICE, a weekly series highlighting the best videos from the entire VICE family, specifically for the main channel subscribers. The show featured clips, as well as casual semi-scripted segments with journalists in the office offering a more casual, behind the scenes experience for fans. The show not only succeeded in raising views and subscribers for the other VICE owned channels, it generated hundreds of thousands of views itself on an operating budget of only $200 per episode.